Sharing the news on his Instagram profile, Torres posted a photo of himself wearing the clothing from the brand, reaching his 4.9 million followers. He expressed his excitement about the collaboration with BALR and his pride in being part of the team.
Fernando Torres has ventured into the modeling industry during the football off-season, signing a collaboration deal with Dutch fashion label BALR. The former Liverpool star has become an official ambassador for the brand and is now featured in promotional campaigns and has his own designated section on their website.
The brand itself took to social media to announce the recruitment of the legendary Atletico Madrid player, Fernando Torres, referring to him as “El Niño.” Torres will represent a wide range of clothing and additional accessory items from the BALR line
BALR, created by former professional player Demy de Zeeuw along with Elijero Elia and Gregory van der Wiel, originated from a football background. The label aims to make the lifestyle of a footballer more accessible to everyone.
Several elite players, including Angel Di Maria, Isco, and Hector Bellerin, have been spotted wearing the brand before. However, Torres is one of the few who has been officially announced as a face of the label.